Miva Gets Vertical

Miva has added a vertical offering to its pay-per-click ad network. The Miva Precision Network, launched this week in the U.S. and U.K., promises narrower distribution and delivery of vertical-specific leads.

At launch, the network will span 18 sectors in the U.S.: adult, apparel, automotive, dating, education, electronics, entertainment, finance, health, insurance, mobile, office supplies, pharmaceutical, professional services, real estate, sports/recreation, technology and travel. In the U.K. the network will include 5 sectors: automotive, finance, gambling, health/beauty and recruitment.