SuperPages.com Combines Local Search with Social Networking

SuperPages.com today launched a Reviewer of the Week program. The intent of this program is to add the trust garnered from social networking and reviews to their local content. Here is how it will work. Registered users will compete with one another to write the most reviews of local businesses in their local area. Each Wednesday, the user posting the most reviews will be identified as the Reviewer of the Week and featured on the home page of SuperPages.com. By adding this competitive twist, SuperPages expects to get more writers and reviewers to generate content. SuperPages.com already has more than 324,000 reviews and listings with consumer-provided content.

About the author

Amanda Watlington is the owner of Searching for Profit, a search marketing consultancy focusing on the interaction of the consumer with businesses using search engines, RSS, blogs, podcasting or other new media to deliver their message. She is a frequent speaker at Search Engine Strategies, WebmasterWorld and other industry conferences. She's the author of three books and has written feature articles for over thirty magazines and journals. She has twenty years of experience as a communications, sales and business strategy consultant, and over ten years as a search marketer.