European Telecoms Giants Planning Mobile Search Engine?

According to a report in the U.K. newspaper Telegraph this weekend, a consortium of European providers are teaming up to build a mobile-phone search engine to rival the big three. The Telegraph reports that Vodafone, Deutsche Telekom, Telefonica and Cingular are among the companies in talks on the plan at the 3GSM World Congress in Barcelona.

A UK executive at one of the companies involved is quoted as saying, "There is a big play in mobile search that we need to be part of, and we are exploring those options at a very high level."

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.