Linkbait Rules As Linkbait -- Masterful

Oh what a recursive world we live in. Andy Hagans has successfully baited links from several search marketing blogs with his Ultimate Guide to Linkbaiting and Social Media Marketing. (doh! now he's got me doing it too!)

He's a tricky one, that fella. He lures us in with some self-deprecating anti-linkbait talk, like "Is anyone else sick of link baiting yet? I sure am." Then he proceeds to write more than 3,000 words on the topic. The man is a master-baiter.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.