Niched or Vertical Approach Popular in Chinese Search

The allure of 1.3 billion people has many international corporations adapting their marketing and product offerings to the Chinese market. The search industry seems to be following the same direction.

In the last 30 days, both Yahoo! and MSN have announced vertical initiatives into the Chinese market. Interestingly, though China is a Communist country, both service Chinese business interests.

MSN is launching a job search service - funny I always thought in Communist countries the government told you what your job was. Yahoo China, last month, announced its intention to develop as a business search engine for the China market.

Guess the capitalists of the world are being won over to the profits available from Communist customers.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.