Niched or Vertical Approach Popular in Chinese Search

The allure of 1.3 billion people has many international corporations adapting their marketing and product offerings to the Chinese market. The search industry seems to be following the same direction.

In the last 30 days, both Yahoo! and MSN have announced vertical initiatives into the Chinese market. Interestingly, though China is a Communist country, both service Chinese business interests.

MSN is launching a job search service - funny I always thought in Communist countries the government told you what your job was. Yahoo China, last month, announced its intention to develop as a business search engine for the China market.

Guess the capitalists of the world are being won over to the profits available from Communist customers.