Yahoo Launches Pipes, an RSS Remixing Tool

Yahoo has unveiled a new data manipulation/mashup platform called Yahoo Pipes (although they seem to be currently clogged). According to Yahoo, "Pipes is a hosted service that lets you remix feeds and create new data mashups in a visual programming environment. The name of the service pays tribute to Unix pipes, which let programmers do astonishingly clever things by making it easy to chain simple utilities together on the command line."

This is beyond my capacity to properly explain at the moment, and I have tons of more search-related things to cover today, so I'll leave this one to others who know what they're talking about:

  • For starters, check Techmeme and you'll see everyone that has weighed in thus far.
  • Tim O'Reilly breathlessly calls it a "milestone in the history of the Internet," and says he's been waiting ten years for something like this.
  • Yahoo developer Jeremy Zawodny says "Yahoo Pipes is one of a very small set of completely amazing on-line data manipulation and data mashup environments that can really change the way we work with on-line data sources."
  • Google's Matt Cutts thinks it's "a really neat idea."
  • Six Apart's Anil Dash compares it to some other tools in the category
  • Niall Kennedy gives a review, and includes some potential implications for publishers.

We'll circle back once the brouhaha dies down, and the Pipes site is available, to let you know how this will affect you as a search marketer.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.