Lycos Jumps Into the Social Mix

With the launch of Lycos MIX (http://mix.lycos.com), a new bookmarking tool, Lycos users can pull video clips from a variety of different sources across the web (YouTube, MySpace,Yahoo Video, and others) into one playlist, creating a community around shared interests and topics.

Within the MIX interface, users can add new videos, rate and comment on all the videos within a given playlist. Playlists can be made private or kept public, and the owner of a content mix can approve or discard video additions.

Lycos Mix works for both PC and MAC users, and browsers including IE, Windows, Safari and Firefox support Lycos MIX.

More notes from the release:

“Lycos MIX continues the evolution of community and video with a true Web 2.0 collaborative, contributory and interactive social viewing experience,” said Brian Kalinowski, chief operating officer for Lycos, Inc. “Unlike social networking sites, each MIX is a collection of video clips where users socialize around content, not individual people or profiles, creating combinations of lasting content to share with others. With Lycos MIX, users can create an amalgamation of video content where others participate by viewing, commenting and adding more clips.”

Other unique functionality includes a “MIX It” bookmarklet feature, allowing users to quickly and easily add videos from other sites to their MIXES without cutting or pasting URL's. Robust permanent comment and rating system features also allow users to rate MIXES, as opposed to individual pieces of video content.

About the author

Elisabeth Osmeloski has been in the search engine marketing industry since 1999, with agency experience as an SEO consultant and web copywriter for a variety of clients, ranging from small businesses to large corporations, as well as working in-house for a travel search industry startup. Elisabeth is also a regular speaker and a moderator at the Search Engine Strategies conferences.

Elisabeth recently launched a new blog and consulting agency, Adventures in Search, specializing in editorial services including content strategy, SEO copywriting, community development and management, social media marketing, online PR and customized link building. Elisabeth's areas of expertise include adventure travel services, destination and tourism marketing, outdoor recreation and action sports, as well as luxury- and lifestyle-focused brands.

She holds a B.A. in Marketing from the Isenberg School of Management at the University of Massachusetts-Amherst. She also spent several years as the Skiing Editor for About.com, and still enjoys writing as an active travel journalist whenever possible. In addition to freelance travel writing assignments, Elisabeth has also created Downhill Divas, a social network for women interested in skiing, snowboarding, freeride mountain biking and living a healthy, active lifestyle.