A Newcomer's Guide to SES?

Rob Kerry, aka evilgreenmonkey, has put together a guide for newbies to search industry events. "The Search Conference Groupie" details the eight categories of attendees:

  • The Celebrity
  • The Wannabe Celebrity
  • The Breadwinner
  • The Wanker
  • The Suit
  • The Traditionalist
  • The Newbie
  • The Search Conference Groupie

This is a must-read for anyone who's heading to their first search industry event, and rather amusing for anyone who's been around to see these various characters. So if you're on your way to SES London next week, or plan on attending another conference soon, give it a read and see where you fit in.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.