Yahoo Searchlight Awards Show Next Week

Yahoo's second annual Searchlight Awards show rewarding creativity and innovation in search will be held next week in New York. Attendees at the event, which takes place Thursday, Feb. 22 from 2-5 p.m. at the Time Life Building, will choose a winner for the Searchlight Award from a group of finalists who will present their campaigns to a panel of industry leaders and the audience.

According to Yahoo, the award "recognizes and rewards advertising agencies that develop search marketing applications outside of the tried and true direct response mindset." Last year's winner, RPA Interactive's "Honda Element: A Different Animal" campaign, defeated three other finalists.

The event will also include a keynote address and panel on industry issues. All search marketers, in-house or agency-side, are invited to attend. Registration is required.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.