A recent thread on the Web Analytics Forum on Yahoo Groups asked members to provide an explanation for what they do that would be suitable for a 6-year-old.
Web analytics is like the speedometer on your car
Web analytics is making Web sites better
Web analytics is like being a detective, or a spy
Jason Burby takes a stab at an explanation in his ClickZ column today, "How Would You Explain Web Analytics?"
Do search marketers have a similar problem explaining their jobs? I know I've seen this discussion before, but it may be worth bringing it up again, if only to force everyone to step back and think about what they're doing in a clear, simple way.
So here's the question: How do you explain what you do to your children, nieces/nephews, or assorted acquaintances that have no idea what "SEM" or "SEO" stand for? Share your explanation in the SEW Forums.