Search Marketing Is...

A recent thread on the Web Analytics Forum on Yahoo Groups asked members to provide an explanation for what they do that would be suitable for a 6-year-old.

Suggestions include:
Web analytics is like the speedometer on your car
Web analytics is making Web sites better
Web analytics is like being a detective, or a spy

Jason Burby takes a stab at an explanation in his ClickZ column today, "How Would You Explain Web Analytics?"

Do search marketers have a similar problem explaining their jobs? I know I've seen this discussion before, but it may be worth bringing it up again, if only to force everyone to step back and think about what they're doing in a clear, simple way.

So here's the question: How do you explain what you do to your children, nieces/nephews, or assorted acquaintances that have no idea what "SEM" or "SEO" stand for? Share your explanation in the SEW Forums.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.