AOL Turns Up Dial on FullView Marketing

AOL launched its new FullView search interface in October, integrating Google search results with multimedia, local or other content from AOL and its partners. On Tuesday, AOL shuttered its AOL Search blog and opened up a new "Discover FullView" blog in its place. It's decidedly conversational in tone, written by Mia, a young AOLer whose stated goals are to provide FullView updates, search tips, and persuade users to try AOL Search with FullView.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.