Are You Really Analyzing Your Paid Search Campaigns?

What do you do when the needle won't move anymore -- when you can't invest another dollar in your paid search program without diminishing your returns? The answer lies in the data, according to iProspect's John Tawadros. In today's SearchDay, Tawadros takes a look beyond the basics to examine the ways true analysis can help you improve ROI of your paid search campaigns, as well as related campaigns in other channels.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.