Yahoo's Local Ad Options

Patricia Hursh tackles the finer points of local ad options available in Yahoo's Panama platform in her ClickZ column today, Yahoo Local Advertising Options, Post-Panama, Part 2. She presented all the options in part 1, and now goes on to offer some strategic advice on how to best use those options.

In short, Hursh recommends:

  • Geotargeted Sponsored Search campaigns for Internet-savvy local businesses, regional firms, Web-based businesses, and national chains, franchises, and dealerships.
  • Local Listings for marketers who desire a simplified approach and appreciate the flat monthly fee.
  • A combined approach that tests both options

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.