to Provide WSJ PPC Advertising has inked a deal to become the exclusive provider of pay-per-click advertising for the Dow Jones' Wall Street Journal Online search pages. This deal is a win-win for both companies and for's advertisers.

For this deal adds the largest paid subscription news site on the Web to their network of partner sites which already includes top business publications Forbes, BusinessWeek, Entrepreneur, Hoovers, and Financial Times. As of the fourth quarter of 2006, WSJ Online had 811,000 subscribers worldwide. This deal will extend reach even further with business decision makers

WSJ will benefit from's sharp vertical advertising focus. Since only accepts advertisers that offer business-to-business products and services, the deal ensures business contextual relevancy for the ads delivered to the WSJ Online site.

For advertisers with business-to-business products and services, this deal increases their ability to reach with business decision makers through PPC advertising on

About the author

Amanda Watlington is the owner of Searching for Profit, a search marketing consultancy focusing on the interaction of the consumer with businesses using search engines, RSS, blogs, podcasting or other new media to deliver their message. She is a frequent speaker at Search Engine Strategies, WebmasterWorld and other industry conferences. She's the author of three books and has written feature articles for over thirty magazines and journals. She has twenty years of experience as a communications, sales and business strategy consultant, and over ten years as a search marketer.