Search Engine Advertisers' Wish List

In his latest ClickZ column, Kevin Lee has compiled a Search Engine Wish List -- changes that search engines could implement to make PPC search advertisers' lives easier. The first installment includes requests for ad-click tracking in Yahoo, CPC behavioral search ads in all engines, and PPC video ads. He's compiling more requests, so feel free to add yours in the SEW Forums.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.