Microsoft adCenter System Error Causing High CPC Jumps

Posters at the DigitalPoint forum spotted a major glitch in the MSN adCenter. I contacted my reps and they were well aware of the situation.

I was told they will not be charging the accounts these overbidded amounts. Obviously - but I was impressed with the response time and knowledge of the situation.

MSN had this info to share:

Description:

A number of customers have very high Average CPC and spend amounts in adCenter over the last 24 hours which are much above their bid amounts for keywords. This seems to be caused by a system error that we are working on fixing currently.

Status report:

This issue is being worked on by the adCenter team as top priority - No action is needed at this time

Effect/Impact on users:

Users may see high Avg CPC and spend amounts over the last 24 hours.


How long it takes to fix now will be the true litmus test.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.