Is Google Gearing Up For Assault On Traditional Media?

Okay I was asked to fill out a survey from Google today. We all get them from various places, sometimes we fill them out other times we hit delete...

Today I thought okay I have a few minutes and I am glad I did. It was for a study of advertising across traditional media and hints at the tools and methods Google may be unvieling.

They gathered info on radio, tv and print ad costs, design costs, regularity of use and other fun things.

They obviously have named some of these areas and are using the survey to further develop features. The Creative Market Place seems to concentrate on design costs and ask if you would use a bid system to outsource design work to creative agencies.

The Online Ad-Creative Tool "let's you create and customize your ads yourself".

All areas surveyed asked about usage if integrated with AdWords. The pricing feelers covered creating, running and managing traditional media.

Guess Google is gearing up to really take on traditional media.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.