EFF Backs Google Trademark Advertising Methods

Google's allowing of advertising on trademarked keywords has received the support of the civil rights group Electronic Frontier Foundation.

A Federal Appelate Court will decide if Google can allow advertisers to use trademarked terms as keywords so long as they are not mentioned in the actual ads.

Similar to the case dismissed against Geico, Rescuecom continued its legal battle and went to a Federal appelate court which should reach an opinion very soon.

The EFF supports Google as they see it as a part of first amendment rights.

MediaPost reporteds that in a friend-of-the-court brief filed this week, the EFF argues that there's more at stake than just competition between business rivals. The EFF makes the case that Google's policy of allowing people to purchase trademarked names also protects free speech rights.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.