Google's allowing of advertising on trademarked keywords has received the support of the civil rights group Electronic Frontier Foundation.
A Federal Appelate Court will decide if Google can allow advertisers to use trademarked terms as keywords so long as they are not mentioned in the actual ads.
Similar to the case dismissed against Geico, Rescuecom continued its legal battle and went to a Federal appelate court which should reach an opinion very soon.
The EFF supports Google as they see it as a part of first amendment rights.
MediaPost reporteds that in a friend-of-the-court brief filed this week, the EFF argues that there's more at stake than just competition between business rivals. The EFF makes the case that Google's policy of allowing people to purchase trademarked names also protects free speech rights.