Yahoo Finance Carries Article Calling For Semel's Replacement

Just like the advertisers who cannot filter publisher partner ads, Yahoo Finance is running an Seeking Alpha article calling for the replacement of their CEO Terry Semel.

The article details a few of the faux pas Yahoo! has made during Semel's tenure.

Not buying Google in 2002 may be the biggest, but Seeking Alpha's Plan B is a fairly detailled article of missteps made by Yahoo over the past six years.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.