Mobile Game Site, Hovr, Using Ads to Pay For Free Games

On a twist of the old free internet access, cell phone game provider Hovr is providing free interactive games to downlaod onto your phone in return for putting ads at the beginning and end of play.

The Hovr Promise states:
No Hidden Subscriptions
No Hidden Charges
No Spam
No Selling to Third Parties
No Telemarketing

This could be popular with the huge number of children who have cell phones. Like ringtones, kids love games for their phones. To make them interactive uses part of the popularity of the PSP - beating your friends online. Which advertisers can monetize the space will be the test.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.