Should You Bring Search Marketing In-House?

A common question for any company doing search marketing is whether to bring those efforts in-house. In today's SearchDay, in-house SEM Duane Forrester takes a look at what goes into making that decision, and offers some tips on how to go about putting together a team once you decide to take the plunge.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.