Microsoft's Appeal to Hollywood

Microsoft is reaching out to Hollywood studios to offer their assistance on anti-piracy efforts for its MSN Soapbox video sharing platform, currently in beta. According to a memo intercepted by Variety, MSN media and entertainment VP Blair Westlake said Microsoft is developing "what we believe content owners want and need: industry-leading notice and takedown ... practices, including tools that enable our content partners to more easily find content that is rightfully theirs and give us prompt notice so we can respond even more efficiently and expeditiously."

Those practices will not include filtering technology, such as that being asked of Google's YouTube by Viacom, according to the memo.