Local.com to Distribute Superpages Ads

Local.com has added another local content provider to its site. This time it's Superpages, the former Verizon property that recently spun out on its own as Idearc. Under the agreement, Superpages.com's PPC ads will receive priority placement in the "Featured Sponsors" section of the Local.com site.

Earlier this week, Superpages announced that it has expanded its national 60-person sales team in a new office in Alpharetta, Ga. Superpages added an office in Kirkland, Wash., in November, along with its existing Irving, Texas, headquarters.

Superpages offers both free yellow pages listings for 19 million small-to-medium-sized businesses in the United States, as well as enhanced listings for 11 million of those businesses. It sells both fixed-fee and performance-based ad products, including pay-per-click and pay-per-call ads.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.