Indian Portal Starts Keyword-Powered Ad Platform

ByIndia.com, an Indian portal owned by Web2Corp, announced it will offer a Google-like keyword/ad platform March 15.

William Motley, CEO of Web2Corp is confident the Indian market will help grow his traffic rapidly.

"We will be able to gain significant market share in India quickly, because we're the first serious contender in their social media market. This is crucial both for ByIndia and for advertisers because early movers will have the opportunity to get a large share of the average Indian web user's mindshare quickly and at a tiny fraction of the price of advertising in more developed markets” Motley stated.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.