Google Hires "Analytics Evangelist"

Web analytics consultant Avinash Kaushik announced today on his Occam's Razor blog that he's leaving his position as director of Web research & analytics at Intuit to strike out on his own as an independent consultant. His first gig is as an "analytics evangelist" for Google, working with Google's marketing team on internal analytics, and with the Google Analytics team to spread the analytics gospel to the masses.

To learn more about Avinash, check out a recent interview he did with SEW blogger Eric Enge.

Another Web analytics blogger announced he's going solo today too. Kevin Hillstrom, formerly Nordstrom's VP of database marketing, is launching his own consulting practice, MineThatData.

Is this another sign of Web analytics going mainstream?