Google Hires "Analytics Evangelist"

Web analytics consultant Avinash Kaushik announced today on his Occam's Razor blog that he's leaving his position as director of Web research & analytics at Intuit to strike out on his own as an independent consultant. His first gig is as an "analytics evangelist" for Google, working with Google's marketing team on internal analytics, and with the Google Analytics team to spread the analytics gospel to the masses.

To learn more about Avinash, check out a recent interview he did with SEW blogger Eric Enge.

Another Web analytics blogger announced he's going solo today too. Kevin Hillstrom, formerly Nordstrom's VP of database marketing, is launching his own consulting practice, MineThatData.

Is this another sign of Web analytics going mainstream?

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.