Time to Put the Pipe Wrench Away? Semel Says: "We Fixed the Plumbing"

Speaking to a group of investors at the Morgan Stanley Technology Conference today, Yahoo's CEO Terry Semel said the company spent most of 2006 "fixing the basic plumbing" of the Yahoo Search Marketing platform (aka Panama).

According to the AP article, CFO Susan Decker, also said advertisers had begun seeing improved relevance from Yahoo's pay-per-click advertising since it introduced the full system in the United States one month ago.

She also said that the international rollout is on track for Q2, beginning with Japan, Yahoo's second biggest market. The UK marketplace is also expected to begin transitioning to the new platform during the second quarter.

About the author

Elisabeth Osmeloski has been in the search engine marketing industry since 1999, with agency experience as an SEO consultant and web copywriter for a variety of clients, ranging from small businesses to large corporations, as well as working in-house for a travel search industry startup. Elisabeth is also a regular speaker and a moderator at the Search Engine Strategies conferences.

Elisabeth recently launched a new blog and consulting agency, Adventures in Search, specializing in editorial services including content strategy, SEO copywriting, community development and management, social media marketing, online PR and customized link building. Elisabeth's areas of expertise include adventure travel services, destination and tourism marketing, outdoor recreation and action sports, as well as luxury- and lifestyle-focused brands.

She holds a B.A. in Marketing from the Isenberg School of Management at the University of Massachusetts-Amherst. She also spent several years as the Skiing Editor for About.com, and still enjoys writing as an active travel journalist whenever possible. In addition to freelance travel writing assignments, Elisabeth has also created Downhill Divas, a social network for women interested in skiing, snowboarding, freeride mountain biking and living a healthy, active lifestyle.