Former WebSideStory CMO Joins Unica

Rand Schulman, the former CMO of Web analytics provider WebSideStory, has joined Unica as GM of its Internet Marketing Solutions Group. Schulman left WebSideStory in January, amid a shakeup that included the departure of Steve Kusmer, who joined the firm when his content management company Atomz was acquired.

Schulman will help Unica expand its Internet Marketing Alliance Program, a partner program launched last year to help tailor its products to the needs of marketers. Alliance members include search marketing firms 24/7 Real Media, Did-It, Efficient Frontier, and Performics.