LookSmart Goes Offline

I needed to check something at LookSmart today around noon EST - site would not load.

I reached out to a few other people in NYC and they all could not get access... hmmm interesting. So I got in touch with people through Gmail and found out it was not reachable in London or Hong Kong.

Now they had my interest. So I called - a bit of a panic over there.... one guy saying it was a production problem... well when the site is not live yeah the people in production are running around like maniacs... I know it has happened to our site.

The funny thing is no one had it online yet.... though there was one story that I thought was about this but turned out to be something completely different.

The Mail and Guardian Online had the top story when searching Google News: Searching for LookSmart was the story's title....

The Story starts: "A small blackboard and a pointed archaeologist's trowel lay on top of pauper's grave number 5 910 in Mamelodi West cemetery where Looksmart .......................... GETS YOUR ATTENTION but finishes ..................Ngudle's family hoped to find his remains".

I have had a call and as soon as the problem is fixed they will be back. I will update when they call me back....

Glad it wasn't in that pauper's grave - though it would have made a much more interesting story!

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.