MySpace Planning Social News Site

MySpace seems to be the next site to join the social news trend, according to media analyst Terry Heaton. Heaton reports, based on inside sources and Fox Interactive Media's own marketing materials, that it plans to launch MySpace News, a social news site similar to Digg. As Pete Cashmore notes at Mashable, this is likely being built on technology that Fox bought in the acquisition of Newroo last year.

Heaton thinks the MySpace play will have a much better chance of success than USAToday's social media makeover earlier this week, which he calls "a Media 1.0 play in Media 2.0 clothing."

UPDATE 3/13: Wired News claims to have obtained a leaked sales document showing screenshots of MySpace News.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.