Google Tests TV Waters

The Wall Street Journal reports (behind a pay wall) that Google's long-awaited move to TV advertising is underway, with a small test of AdSense ads on cable TV in California.

“As we have stated publicly, we think we can add value to TV advertising by making this important medium more relevant for users, measurable and more accountable for existing and new advertisers," a Google spokesperson told WSJ. "As part of this, we are currently running a small, early phase trial working closely with a small number of partners and advertisers.”

Google has made no secret of its plans to enter the radio and TV markets, and has mentioned it several times in calls to investors, and has been recruiting TV ad sales folks for months. It launched a beta of its radio product, Google Audio ads, in December. Those ads are being shown on several hundred stations, and sold on a CPM basis to a limited group of advertisers.

In addition, Venture Beat is reporting rumors that Google is about to sign an ad distribution deal with satellite TV provider Dish Network.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.