In 2007, as many as 48 percent of brand marketers will deploy marketing on social networking channels, up from about 38 percent who were messaging on the channel in 2006, according to a new JupiterResearch report.
The study finds social networks to be a way for advertisers and marketers to break through the clutter and enlist brand advocates for their cause. This year will likely see an increase in the number of brands using social marketing to reach consumers.
Adoption of social marketing tactics stems from the discovery that "30 percent of frequent social networkers trust their peers' opinions when making a major purchase decision, but only 10 percent trust an advertisement," said Emily Riley, JupiterResearch analyst and lead author of the report.
Enid Burns has more details on the report at ClickZ News.