We mentioned ClickZ's coverage of a new JupiterResearch social media report, which said that more marketers are expected to get involved with social networking sites this year.
Also in ClickZ today, Organic's Chad Stoller shares some tips for marketers interested in getting involved in social media– get vertical. Stoller says that while MySpace and Facebook are a popular platform right now for relationship building and personal expression, the next place marketers should be looking is vertical social networks. He shares some basic guidelines for marketers to follow, including:
- Find networks that appeal to your audience.
- Check out the community.
- Learn what works.
- Don't market; create a conversation.
- Be transparent.
- Study through observation.