Want to Get Into Social Media? Get Vertical.

We mentioned ClickZ's coverage of a new JupiterResearch social media report, which said that more marketers are expected to get involved with social networking sites this year.

Also in ClickZ today, Organic's Chad Stoller shares some tips for marketers interested in getting involved in social media– get vertical. Stoller says that while MySpace and Facebook are a popular platform right now for relationship building and personal expression, the next place marketers should be looking is vertical social networks. He shares some basic guidelines for marketers to follow, including:

  • Find networks that appeal to your audience.
  • Check out the community.
  • Learn what works.
  • Don't market; create a conversation.
  • Be transparent.
  • Study through observation.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.