Google Audio Ads Expands Beta

Google is expanding its beta test of audio ads, which began in December with a limited number of advertisers. The Audio Ads team issued an invitation to advertisers to join the beta test.

Ads are currently delivered to more than 800 stations in 19 of the top 25 markets. Google expects to significantly expand that footprint once the test is completed.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.