The Webification of SMBs

The recent enhancements to Google's Local Business Center is the latest example of companies engaging in what Kelsey Group analyst Michael Boland calls the "Webification" of small and mid-sized businesses.

As he explains in today's SearchDay, drawing business owners online with the promise of free and easy Web presence is the first step in getting them to become advertisers or subscribers to other online services.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.