Google to Anonymize Server Logs

In an effort to put users at ease and eliminate some privacy concerns, Google will begin anonymizing server log data after 18-24 months.

"By anonymizing our server logs after 18-24 months, we think we're striking the right balance between two goals: continuing to improve Google's services for you, while providing more transparency and certainty about our retention practices," writes Nicole Wong, Google's deputy general counsel.

The data Google cannot be used to track information back to an individual user. Danny Sullivan runs down the details at Search Engine Land.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.