Search Headlines & Links: Mar. 15, 2007

Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

  • Q&A With Ask.com's Gary Price
    Gary talks about his role at Ask.com, some of Ask.com's latest products, and the relationships between search engines and librarians.
  • Has Video Search Arrived?
    It's sad but true -- we can measure the maturity of any market by the ways it gets manipulated.
  • It's More Than Visits Alone
    ComScore's new "visits" metric could become part of our tracking and selling parlance, but it doesn't tell the full consumption story.
  • Yahoo Puts Addition on Brickhouse
    Looks like Yahoo's getting serious about its new Brickhouse internal incubator. It has hired seasoned entrepreneur Salim Ismail to run the unit's operations.
  • ContextWeb Lets Publishers Name Their CPM
    Contextual ad network ContextWeb is rolling out a new pricing model that allows publishers in its network to set their own CPM rates for their inventory.
  • IAB Issues Guidelines for Lead Quality
    The IAB's Lead Generation Committee has published a practical set of guidelines to assist advertisers in measuring lead quality.
  • Google to Anonymize Server Logs
    In an effort to put users at ease and eliminate some privacy concerns, Google will begin anonymizing server log data after 18-24 months.

Headlines & News from Elsewhere:

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.