Website Pros, a Web design and marketing firm targeting small to mid-sized businesses, has acquired SEO consultancy Submitawebsite. Terms of the deal, expected to close at the end of March, were not disclosed.
Submitawebsite's SEO offerings will be added to Website Pros' "one-stop shop" approach to small business marketing solutions, according to Joe Griffin Jr., president of Submitawebsite. Jacksonville, Fla.-based Website Pros will take on Submitawebsite's 18-person team in Scottsdale, Ariz., along with its roster of 500 clients. Submitawebsite will operate as a separate brand.
The idea will be to cross-sell SEO clients with Website Pros' solutions, and vice-versa, Griffin said. For example, Website Pros operates Leads.com, a PPC ad management company focusing on SMBs that don't spend enough to get attention from larger agencies, but still want to have someone manage their campaigns.
"A lot of small businesses haven't embraced the Internet in general. There's a lot of improvement to be made, and dollars that need to move over from offline ads," Griffin said.
Submitawebsite has operated independently since it was started in 1997 by Griffin and his father, Joe Griffin Sr. Griffin Jr. left for a few years to work for iCrossing, then returned in 2003 to build the company with his father, he said.