Innovectra Launches LeadStream

Local search consultancy Innovectra is launching a local search product today at the Kelsey Group's "Drilling Down on Local" event. The new LeadStream business unit combines the personal touch of a telesales force with the automation and tracking synonymous with search advertising. Kate Kaye has the details in her ClickZ News story.

Innovectra's offerings are intended to provide low-risk, measurable entryways to search advertising for small businesses. They include sponsored link campaign management, one-page Web sites, unique phone numbers that can be tracked by advertisers, and future products like Web coupons and call answering services.

The company manages up to three unique sponsored link ads each on Google, Yahoo, MSN and Ask.com for customers, including both PPC and pay-per-call ads.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.