It is amazing that even at the C level, the ability to make sweeping comments may show lack of knowledge - but gets attention.
Dave Pasternack, your 15 seconds of fame is up. Travelocity's CMO Jeffrey Glueck is now under the spotlight, following his comments that it is a waste of time buying nonbranded search terms and that measuring ROI of search is not possible.
Are they for real or just grabbing for headlines and link baiting?
The comments left at SEL's post suggest Gluecks ears will be burning for a few days.
If you have any insights into why these comments seem to be getting more prevalent lately please share them here.