Move Over Dave Pasternack. Travelocity's Glueck Wants The Hot Seat

It is amazing that even at the C level, the ability to make sweeping comments may show lack of knowledge - but gets attention.

Dave Pasternack, your 15 seconds of fame is up. Travelocity's CMO Jeffrey Glueck is now under the spotlight, following his comments that it is a waste of time buying nonbranded search terms and that measuring ROI of search is not possible.

Are they for real or just grabbing for headlines and link baiting?

The comments left at SEL's post suggest Gluecks ears will be burning for a few days.

If you have any insights into why these comments seem to be getting more prevalent lately please share them here.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.