Google Blog Search patent application reveals keys to ranking

Bill Slawski at SEO by the Sea reports that a patent application for Google Blog Search reveals some of the factors that can impact ranking. The two major factors are the relevance of the post, based upon the query used by a searcher, and a blog's quality score, which is independent of the query terms used in the search. Good eye, Bill.

About the author

Greg Jarboe is president of SEO-PR, which provides search engine optimization, public relations, video marketing, and social media marketing services. He's the author of "YouTube and Video Marketing: An Hour a Day," a faculty member at Rutgers University and Market Motive, as well as a frequent speaker at SES conferences.