Let "First Principles" Guide Your Strategy

First principles form a core set of working assumptions, hypotheses, and key beliefs about a single area of interest. In today's SearchDay, Marchex's Lead Search Architect Matthew Berk describes the approach that has helped him succeed: Let all dialogue, all thinking, and all subsequent labor derive from a set of first principles.

Some examples:

  • Lookup is easy to support; discovery is an order of magnitude more difficult – and valuable
  • To deliver value to advertisers, focus first on being relevant to the consumer
  • Relevance is a function of the strength of the result set, not the rank of specific results