Minus Expenses Yahoo, Google Ad Revenues Similar

While it is well known Google has higher search market share, recent analysis of profits show Yahoo's ad revenue is a lot closer than the market share would suggest.

Jupiter Research blogger David Card reports thast Google has 17 percent of online ad revenue to Yahoo's 16 percent.

These numbers are of what the comapny keeps after expenses.... could be the YouTube deal is holding down those numbers... or as some are suggesting Yahoo keeps more of the money - they pay less to their search partners... though from what I have seen Yahoo pays more, but has lower click through rates...

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.