Google Hires SideKick Team To Build GPhone

The G Phone is coming and it needs a sidekick.

Okay that sentence was a little cheesy... apparently Google has hired the team that developed the T Mobile SideKick phone, according to an article in the Guardian.

"Google has made no secret of the potential it sees in letting people access the internet while on the move, but progress towards compelling and easy to use internet-enabled mobile phones has been slow.

Google has already teamed up with several mobile operators, including Vodafone and T-Mobile, to bring its search engine to other phones. Last week O2 announced it had signed up Google as a partner for its German subsidiary, bringing the popular search engine to its users in a move that will also generate advertising revenue.

The company has also been forming partnerships with handset makers. In January it signed up the Korean manufacturer Samsung to put features including its search engine, Google Maps and its email service on to phones" the Guardian reported.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.