SideStep and EveryClick Team Travel Searches, Charity Donations

SideStep.com just announced a partnership with EveryClick.com, a UK based search engine with social responsibility, giving 50% of gross revenues to charities.

Everyclick will incorporate SideStep's travel search technology, allowing their users to search for and compare travel deals worldwide, while 50% of the revenue generated from travel-related searches on everyclick.com will be donated to charity.

Kevin Eyres, Managing Director, SideStep Europe, said, "Not only is SideStep providing everyclick users with the ability to find the best travel deals on the web, but through enhancing the overall search experience, we hope that more people will research their trips through everyclick and raise funds for worthwhile charities.”

Polly Gowers, CEO and Founder of everyclick.com, said, "Providing our users with the best search experience possible while raising funds for charity is at the heart of everything we do. SideStep technology allows us to provide an outstanding, intelligent contextual travel search offering which should boost our site traffic and our fund raising.”

About the author

Elisabeth Osmeloski has been in the search engine marketing industry since 1999, with agency experience as an SEO consultant and web copywriter for a variety of clients, ranging from small businesses to large corporations, as well as working in-house for a travel search industry startup. Elisabeth is also a regular speaker and a moderator at the Search Engine Strategies conferences.

Elisabeth recently launched a new blog and consulting agency, Adventures in Search, specializing in editorial services including content strategy, SEO copywriting, community development and management, social media marketing, online PR and customized link building. Elisabeth's areas of expertise include adventure travel services, destination and tourism marketing, outdoor recreation and action sports, as well as luxury- and lifestyle-focused brands.

She holds a B.A. in Marketing from the Isenberg School of Management at the University of Massachusetts-Amherst. She also spent several years as the Skiing Editor for About.com, and still enjoys writing as an active travel journalist whenever possible. In addition to freelance travel writing assignments, Elisabeth has also created Downhill Divas, a social network for women interested in skiing, snowboarding, freeride mountain biking and living a healthy, active lifestyle.