TV Guide Joins the Video Search Race

When I was growing up, almost every home had a TV Guide sitting on the top of the family TV. Now TV Guide is looking to be on every computer desktop with its own video search engine. It looks like TV Guide is planning to move into Internet video. TV Guide will launch a test version next month of an online video search tool that allows viewers to find clips and full episodes of TV shows now being posted on the Web. The test will be followed by a formal launch in September.

This tool will not aggregate the huge and growing volume of consumer-generated video. Instead it will focus on network and original programming produced by major media companies. Plans call for it to aggregate the Internet video made available from some 60 Web sites from major networks such as ABC and Fox and other video portals such as AOL and Google.

TV Guide will combine metadata based search with its own database of information on television shows to provide relevant results that can be grouped by celebrity, network or genre.

About the author

Amanda Watlington is the owner of Searching for Profit, a search marketing consultancy focusing on the interaction of the consumer with businesses using search engines, RSS, blogs, podcasting or other new media to deliver their message. She is a frequent speaker at Search Engine Strategies, WebmasterWorld and other industry conferences. She's the author of three books and has written feature articles for over thirty magazines and journals. She has twenty years of experience as a communications, sales and business strategy consultant, and over ten years as a search marketer.