Yahoo Launches Mobile Publishers Services

Yahoo announced it will be offering advertising through its newly formed Mobile Publishers Services.

Yahoo detailed its move into the sale of advertising through its partnerships and oneSearch its mobile search engine.

The Yahoo press release is below:
Yahoo! oneSearch has reinvented the mobile search experience for consumers, and today Yahoo! (Nasdaq: YHOO) will open it up to publishers through Yahoo! Mobile Publishers Services. This will extend the range of content consumers will be able to easily discover and access using Yahoo! oneSearch on their mobile phones.

"We believe Yahoo! oneSearch finally gives consumers what they want - instant answers and not just links to Websites," said Marco Boerries, executive vice president of connected life, Yahoo!. "But this is only the beginning. Opening Yahoo! oneSearch to the universe of mobile Internet content and services provided by other publishers will give consumers even more instant answers and information right at their fingertips."

Yahoo! Mobile Publishers Services will allow publishers to include their content in Yahoo! oneSearch. (see press release titled: Yahoo! Launches Yahoo! Mobile Publisher Services) These new services include:

-- Yahoo! Mobile Site Submit - will add to the range of mobile Web sites consumers can search for and find

-- Yahoo! Mobile Media Directory - will make it easier for consumers to find mobile media content, such as ringtones, games, video and applications

-- Yahoo! Mobile Content Engine - will add to the types of content, such as classifieds or real estate listings, that consumers will be able to easily discover on their mobile phone

Yahoo! oneSearch is accessible on more than 85 percent of mobile phones through the mobile Web in the U.S.* and is also available through the gamma version of Yahoo! Go for Mobile 2.0. It is designed to make searching for and finding information as quick as possible for consumers by providing relevant results right on the page such as news headlines, images, business listings and more as well as easy navigation to other websites.

Yahoo! oneSearch will roll out in additional country and language versions over the coming months. For additional information on Yahoo! oneSearch please visit To try Yahoo! oneSearch on your mobile phone open your browser and type in

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.