Sports Search Engine Even Has Gambling Info

2007 is definitely looking like the year of the vertical or niched search engine. We have local search, business search, video search, image search, music search and more.... and now there is a sports search engine!

Enth.com has announced a partnership with Stats LLC - a leading sports statistical data source - and is beta testing its search engine.

The engine can tell you who was the pitcher when Roger Maris hit homerun 61 or how many times Ohio State basketball has covered the spread this season.

And the gambling info may be what makes this engine stick. Or even the stats it can provide fantasy sports people will make it stand alone.

This niche has the right demographic - people with money - let's see if that is enough to keep it going.

Right now it could use a good logo and a lot of functionality help. But I love sports enough to watch its progress.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.