ZoomInfo Retools Its Business Info Search

Business information search engine ZoomInfo has retooled its offering to create a single user interface for its various products. The new search engine gives one view of data on companies, people and jobs, which are crawled by ZoomInfo and organized semantically based on the relationship the data has to a company or person.

ZoomInfo offers a free company information and people search, supported by Google AdSense ads. The free search now incorporates job search from Indeed.com as well. The company also plans to sell its own contextually and behaviorally targeted ads later this year. A subscription-based ZoomExec search service provides more detail on people searches for company executives. A PowerSearch subscription offers ZoomInfo's entire package of search tools, with detailed company and personal profiles. The PowerSearch technology was launched in January, during the AlwaysOn conference in New York.

ZoomInfo claims its semantic technology sets it apart from commodity business information providers like Hoovers or OneSource, and that its data quality exceeds user-generated networks like LinkedIn or Ryze.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.