Google Updates Display of Top AdWords Ads

AdWords ads appearing above search results on Google.com now have a new look, according to the Inside AdWords blog. The sponsored links that appear above organic search results will now have a yellow background, instead of the previous blue background.

To lessen unintentional clicks on ads, Google has also changed the way it processes clicks on those ads, from allowing a click anywhere in the box to count as a click to requiring the user to click on the link in the top line, as in other ads.

Google has been testing the changes for a few weeks now. The moves are expected to lower clickthrough rates, but should improve ROI, as users that do click through are more likely to have done so intentionally.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.