Idearc to Add-on SEM Services

Idearc Media, parent of Superpages.com, will begin offering search marketing services to its Internet Yellow Pages advertising customers. Services include pay-per-click campaign design and management, search engine optimization reviews and recommendations, search engine paid inclusion, price comparison and shopping engine feed optimization and management, as well as multi-dimensional pay-per-click analytics and reporting.

Idearc, formerly a division of Verizon, acquired SEM firm Inceptor last year, and Inceptor's team is now the basis of Idearc's SEM consultancy.